How Covid Changed The Movie Theater Business

It was the biggest digital debut ever and later surpassed the revenue total of the first Trolls. Add to that the fact that online distribution recoups the studio a greater percentage of the revenue – around 80% compared to 60% of cinema ticket sales, and the implications become clear. It may be comforting for film operators to know that after a year and change of trial and error, Hollywood has concluded the theatrical window might not be worth writing off entirely. It’s harder to generate excitement for a film that doesn’t have that kind of exclusivity, and it’s even harder to generate a profit. That’s why most blockbuster-hopefuls from major studios are expected to screen in cinemas for an exclusive period of time before jumping to streaming platforms or digital rental options.

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  • According to figures released by box office tracker Comscore, the takings at UK cinemas for the month following the lifting of all Covid restrictions in England were half what they had been pre-pandemic.
  • I believe that when you are telling a personal story, the camera should stay close to the character so the audience can get a clear sense of what they are.
  • Certain services may not be available to attest clients under the rules and regulations of public accounting.
  • COVID has changed all that, as the recent deal between Universal and American Multi-Cinema demonstrates.
  • The American Film Institute’s lifetime achievement ceremony to honour Dame Julie Andrews was pushed back from April to the summer.

It is being propelled by the rise in the standard of living, evolution of smartphones, ubiquitous and affordable Internet connectivity coupled with increasing penetration in rural areas, and changing preferences of the audience. Content is now king in a real sense, and it is personalized and provides opportunity for wider focused distribution. It is noteworthy that several OTT players have been producing original shows and films besides offering live entertainment, which has managed to capture eyeballs. The proliferation of OTT platforms has evoked apprehension among the filmmakers that this may be the death knell for theatrical experience.

The Day After Tomorrow

Nolan Chen Yi, that percentage is not surprising at all but without this revenue stream, cinemas are not going to make it even if there are people like you and me who appreciate going to one despite Netflix and digital platforms. I guess it is a bit annoying with all the preventive measures in place. It will be interesting to understand 1) how theaters are doing since Covid-19 and how will they operate, 2) how do the viewers’ motive change before and after Covid-19, 3) will people cut their spending on movie to save a little for a raining day … Also thank for the reopening of movie, moviegoers now can pick up back their movie experience, even different than before. Will the rest of the world see objectively the change as a welcoming news to the world?

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In the UK, Showcase Cinemas released a video on its social media channels, giving an in-depth look into the precautions the company will be taking. Hand sanitiser stations are located throughout, protective screens have been installed at till points and cleaning procedures have changed with staff using an antiviral spray to disinfect each screen after use. As the cinemas reopen and gear up to entertain people at full capacity there is a million things to be considered, thought about and work on. Government has issued Standard Operating Procedures to be followed by Cinemas and multiplexes on preventives to contain the Covid-19. Releasing the latest SOP for the functioning of the movie halls and theatres, the government suggested digital booking of tickets, staggered show timings and longer intervals.

The delay in the current slate of movies also puts future movies up in the air. Many studios are focused on managing the logistics of their movies that are currently in production or pre-production instead of actively hunting for new films. Showing older films at a discounted price is going to be the case for the first few weeks. Titles such as The Shawshank Redemption, The Dark Knight and Despicable Me will be given a new lease of life in the attempts to drag in an audience. The question remains whether older titles have the pulling power to bring in guests, especially with the sudden rise in drive-in cinemas offering a completely unique experience for cinematic classics. Our post-coronavirus pandemic future will be very different to the one we anticipated, as it reshapes relationships, governments, business, and broader society.

What Will A Post

India’s multiplex industry is one of the worst hit by Covid-19 because the pandemic-induced lockdown has forced theatres to remain shut since March 2020. While other public places including malls, salons, restaurants, gymnasiums, etc. have been allowed to operate with restrictions, theatres have remained non-operational, resulting in steep losses for the industry. And though operations resumed in October, the response in some of the biggest markets, including Mumbai, has been tepid.

What Will The Movie Industry Look Like After Covid?

If these demand trends and observations materialize, there will be more delineated segments for both theater and streaming services to serve. The question then is how they can coexist to serve these market segments. After managing movie theaters for 16 years, Rob Novak moved up to Marcus Theatres’ home office in Wisconsin to become the growing circuit’s new head of concessions and food and beverage (F&B) during a critical time. Looking at the back half of the year, it’s not just concerts but blockbusters themselves that are set to return en masse, with major studio releases scheduled to debut nearly every week between August and December. Like many other industries in a post-Covid-19 world, the topic of sanitation for movie theaters is complicated, particularly given the lack of certainty around when it will be safe to open. At the very least, different states and regions will have different reopening requirements.

Even if drive-ins are operational for limited periods, people are likely to come and experience them. Cinema has faced threats to its position as the true home of screen entertainment before, seeing off TV in the 50s and the 80s home video boom. There have been rocky times since, but innovations such as event cinema have proved both popular. Streaming has been seen as something it could also survive, with new attractions such as 4D/interactive presentations of films and esports seen as consumer draws. Giving the keynote Market Overview at the Digital Cinema Summit during ISE 2020, David Hancock, chief analyst for media and entertainment at OMDIA (formerly IHS Markit/Screen Digest), acknowledged that the cinema business needed to reposition and reconnect with its audience.

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